Wimbledon Tennis sponsorship
/PRNewswire/ - Voya Financial, Inc. (NYSE: VOYA), launched these days that it will sponsor ESPN's telecasts of Wimbledon additionally the US Open. For Wimbledon specifically, the business will act as the presenting sponsor. In addition, ESPN tennis commentator Brad Gilbert will be in an episodic variety of videos named "Gilbert's Glossary" throughout both tournaments.
"As a recently branded business, you want to verify customers know our title and know how we are able to assist them to get arranged today so that they can prepare, invest and protect their particular savings for the next day. Our sponsorship among these two premier telecasts helps us accomplish that, " said Voya Chief Marketing Officer Ann Glover. "Tennis is a passion point for many clients whom fit our market so we wish communicate in their mind that Voya is committed to helping People in america prepare to retire better."
Voya's sponsorship spans the length of time of both significant tournaments, which will each air throughout two weeks on ESPN and ESPN2. The arrangement features tv and digital media legal rights including broadcast mentions of Voya's part, starting and shutting images, Voya "Bench Talk" functions, a "Tennis Tracker" with on-screen marketing and significant commercial stock.
ESPN's digital systems will emphasize Voya's sponsorship regarding the tennis homepage, various advertising media, and exclusivity round the playing tennis scoreboard, playing tennis schedule and expert selections. Voya's promotion may also feature promoted video tweets, along with the amplification of Voya-created social content.
Also, Gilbert will star in a series of Voya-produced videos entitled "Gilbert's Glossary, " which is marketed on numerous personal and electronic outlets. Twelve special movie short pants — six airing on the web throughout each tournament — will feature Gilbert making use of his unique character and magnificence describing playing tennis terms such as for example Buggy Whip, adore, Breadsticks and Bagels, Can Opener and Moonball among others. Each video clip concludes with a slate that reads, "Brad Gilbert: Changing the Way You contemplate Tennis. Voya Financial: Switching the Way You Consider Retirement."
"Voya's brand name voice is upbeat and forward-thinking therefore we need replace the means folks consider pension. Brad Gilbert had been the most wonderful companion for a project like this — which will be devoted to the development of fun and innovative personal content, " added Glover. "The 'Gilbert's Glossary' video show provides united states with a way to amplify our ESPN sponsorship with an engaging integrated news campaign."
To see an example associated with movies inside "Gilbert's Glossary" promotion, please go to and
About Voya Financial®
Voya Financial, Inc. (NYSE: VOYA), is a leading retirement, financial investment and insurance provider providing the financial requirements of approximately 13 million specific and institutional consumers in the usa. A Fortune 500 company, Voya had $11 billion in income in 2014. The business had $486 billion in total assets under administration and administration as of . With a definite objective which will make a protected economic future feasible — one individual, one family members, one establishment at any given time — Voya's sight will be America's pension Company™. The company is committed to performing company in a fashion that is socially, eco, financially and ethically accountable — Voya is recognized as one of several earth's Many Ethical Companies, by the Ethisphere Institute, so that as the Top Green Companies in U.S., by Newsweek magazine. For more information, go to voya.com or view the company's 2014 annual report. Follow Voya Financial on Facebook and Twitter @Voya.