Majestic Wine Wimbledon

Majestic Winery Wimbledon

Haro at a glance

Owners Although a community organization, CVNE is operate by descendants of Eusebio and Raimundo de Asúa
CEO Victor Urrutia
Annual manufacturing Cune and Monopole: up to 5m bottles;
Imperial: 100, 000- 200, 000 containers;
Real de Asúa 3, 000 bottles;
Corona 5, 000 bottles
Grapes Tempranillo, Graciano, Mazuelo, Garnacha, Viura, Malvasia, Garnacha Blanco
Wines Imperial Gran Reserva, Reserva,
Rioja DOCa; Real de Asúa,
Rioja DOCa; Cune Crianza, Reserva, Gran Reserva, Rosado, & barrel fermented Blanco;
Monopole white & Joven purple; Corona (semi-sweet blanco, produced in special years)


‘And that's where all of it started, ’ states Victor Urrutia, CVNE’s youthful CEO, in his immaculately accented English. Urrutia, which in addition bears an uncanny resemblance to your Harry Potter actor Daniel Ratcliffe, is using me on an individual trip of CVNE’s popular Haro winery into the heart of Rioja Alta’s Barrio de la Estación region.

Throughout the last few years, Urrutia features lovingly restored, renovated and broadened much of the grand old labyrinthine bodega, comprising 38 various structures and structures set around a main courtyard. Therefore it might seem as if little changed. In reality, CVNE has actually always prided it self on innovation being in front of the winemaking bend. ‘It’s already been the secrets to our longevity and success, ’ he states.

Including, he points to a beautifully maintained Malvoisin pasteuriser, revolutionary during the change of last century. In another winery building, Urrutia reveals me personally Spain’s very first epoxy-lined tangible tanks, set up in 1941. Then, we fast toward 1989, whenever its El Pilar winery became the initial gravity-fed center on earth, complete with automatic self-emptying tanks, known as ‘flying saucers’. ‘Even Robert Mondavi came to see it, ’ claims Urrutia with evident pride.

Urrutia could be the 5th generation descendant of CVNE’s founding fathers, Raimundo and Eusebio de Asúa. Initially from Bilbao, the brothers only went along to Rioja’s drier weather for Eusebio’s asthma condition. In Haro, they met a nearby viticulturist, Isidro Corcuera, with whom they went into business. Their particular entrepreneurial time had been perfect; sales of Rioja boomed as Bordeaux reeled from the ravages of oidium and phylloxera.

Urrutia also almost never ever made it to Haro. Once the call stumbled on make the top task at CVNE in 2003, he had been just 29 and working in London as a management specialist. ‘My Uncle Luis (Vallejo) retired instantly for wellness factors and my father asked us to take control. At first I said no. Luckily for me, We changed my head.’

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